Franchise News Release: Bradenton Beach, FL - (Sep-6-2008)


The Educated Franchisee Offers Practical Guide to Business Ownership


(EMAILWIRE.COM) Bascom Hill Publishing Group announces the release of The Educated Franchisee: The How-To Book for Choosing a Winning Franchise by Rick Bisio, one of country’s leading authorities on franchising. The Educated Franchisee guides prospective franchise business owners through all the steps necessary to make sound, profitable business decisions.

“Over the years I’ve been honored to help thousands of people make high quality business decisions in regard to franchising” said Bisio. “The Educated Franchisee is 100% focused on guiding the reader through a logical self-qualifying process that helps them make the right decision. For some people this means purchasing a franchise. For others this means getting a job. With the right information, the reader will be able to make the right decision.”

The Educated Franchisee focuses on three important faces of business success:

1) Preparing Yourself for Business Ownership: The first five chapters of this book are focused on helping the reader decide if business ownership is truly something that makes sense as a career and life choice.

2) Getting it Right the First Time – How to Examine a Franchise: The second section of the book is focused on educating the reader on how to dissect a franchise system. Some franchise systems are great but others should are not very attractive investments. This how-to manual coaches the reader through the steps that assure a thorough exploration of Franchise Business ownership and thoughtful decision making.

3) You’ve Found the Right Business – Now the Journey Begins: This section provides the new entrepreneur with valuable perspective on the mental mind set for success in franchising. By following the few steps in this section, you will position yourself for a fulfilling voyage as an entrepreneur and franchisee.

Bisio earned his reputation as the Franchising world’s leading teacher and matchmaker by leveraging his wisdom and insight gained from his own business-building and from the experiences of his “raving fans.”

Prior to providing consulting advise and writing The Educated Franchisee, Bisio was instrumental in the international growth of such brands as Popeye’s Chicken and Biscuits, Church’s Chicken, Seattle’s Best Coffee, and Cinnabon.

“This book fulfills my dream of sharing my experiences more broadly,” Bisio said. “This is the perfect tool for those who are exploring business ownership for the first time. It’s easy to follow and grounded in real world experiences.”

The book is co-written with Mike Kohler, a longtime communications executive with a strong franchising background. Kohler’s experience includes franchise ownership and recruitment of prospective franchisees.

“From my days as a franchising novice to my challenges in business, this book captures the full spectrum of Rick Bisio’s coaching, an education that every prospect will find useful,” said Kohler.

Rick Bisio of FranChoice Consulting is the author of the book, The Educated Franchisee.



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