Franchise News Release: Lakewood, CO - (Oct-2-2000)


FrameTech - The most innovative franchise opportunity in decades


I recently sat down with Chuck Ross and Scott Pojack, the founders of FrameTech, inc. FrameTech is a retail service oriented business specializing in eyeglass repair and making low profile, custom sunglass clipons for prescription glasses. They are both very excited that they can now offer Franchise opportunities for unit stores and area developments. Having years of optical experience, I believe the owners of FrameTech are just now beginning to excavate the vast gold mine that they are sitting on.

I asked Mr. Ross why he thinks that FrameTech is a great opportunity for an investor, "FrameTech is offering a great product whose market fits every economic and social class. The demand for eyeglass repair is unbelievable, and the market is virtually untapped. The art of eyeglass repair is a unique skill that needs to be taught and FrameTech is very selective about who we teach. I believe any competition that comes up along the way will always be second to us. We have put a lot of years into this business and have developed a system that is unique and has achieved an end product of the highest quality. Being as developed as we are, made the transition to franchisor relatively easy."

FrameTech has invested a lot of hours, time and money into franchising. They wanted to set up a system that was a complete turnkey operation for the franchise owner and simplistic enough for a one or two person operation in the beginning stages of the business. Prior business ownership, office management experience, or the need to be knowledgeable in the high tech world of computers were skills that FrameTech wanted to make sure were not required to own and operate one of their stores. Mr. Ross explains, "it is our intention to train our franchisees to have all the management, customer service and technical skills that they will need to successfully run a franchised business. Don't get the wrong impression, we will both expect and demand the highest quality of work and customer service from our franchisees system-wide. We are setting high standards to help ensure everyone's success. We have already made mistakes and have learned from them, there is no reason for our franchisees not to benefit from that experience."

FrameTech proclaims its president, Scott Pojack, to be the leading expert in the art of eyeglass repair. I have seen his work and have been amazed by it. I do not doubt their claim. Mr. Pojack's role in Franchising will be to head up the training team, oversee the ongoing training and technical support, and to lead the research and development team. I asked Mr. Pojack what the clipons are all about. "Our custom sunglass clipons are another unique, high demand niche that we have found. If clipons are not made with your prescription glasses when you buy them, the chances of you ever getting a pair that fit right on them is slim to none. We custom make clipons for your glasses in about one hour. Our clipons are very lightweight and low profile. Guaranteeing them for a full year, our clipons have been a big seller from the moment we began offering them."

FrameTech seems to be positioned well in both their normal operations and their franchising endeavors. They have either hired or contracted with the right people to accomplish all of their goals. They have contracted with Franchise Development, Inc. to sell store Franchises and area development franchises for them. Myke Howard, president of Franchise Development, Inc. was an area developer for Schlotzky's Deli and had the knowledge and experience that FrameTech was looking for. It surely seems to be the perfect team.




 

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