Fiducial Franchisee Outfits VW Beetle for Business

Using his affiliation with the Fiducial Franchise system to take his marketing efforts to the streets, Robert T. West, an Annapolis, Md.-based certified financial planner and IRS-enrolled agent, recently outfitted his silver 2001 Volkswagen Beetle with the Fiducial logo and company information. The car remains parked in front of his office on a major thoroughfare in Annapolis during office hours and otherwise serves as a family vehicle.

West recently drove it to the Fiducial annual convention on Hilton Head Island, S.C., and to Vermont for a family vacation, where he was approached by a prospective client. "It definitely gets attention, especially since we include a menu of our products and services," West says.

Fiducial is a national network of nearly 800 members serving the tax, financial and business needs of middle- to upper-income families and small businesses.