Franchise News Release: Santa Monica, CA - (Nov-9-2000)


Fatburger to Open Second San Diego Area Location


Fatburger, the cooked-when-you-order, quick-service hamburger chain with headquarters in Santa Monica, Thursday announced the opening of its 41st unit, which is situated in San Diego's famed Gaslamp Quarter near the Horton Plaza shopping center.

The new 1,500-square-foot Fatburger Restaurant features seating for 48 guests that includes an outdoor patio, plus an assortment of stylishly displayed photographs of classic soul and R&B performers, and a retro jukebox pumping vintage blues music throughout the unit.

Sharing the menu with the signature made-when-you-order Fatburger are turkey burgers, grilled chicken sandwiches, chicken wings, chili dogs, homemade onion rings and "fat" or "skinny" fries.

The chain's devoted clientele includes many celebrities who have publicly declared their fondness for the celebrated Fatburger, including David Letterman, George Foreman, Magic Johnson, Janet Jackson and Michelle Pfeiffer.

In fact, you might say the Fatburger way has always been that of a non-conformist. Take its name, for instance. Unlike other restaurants that reinvent themselves with the times, Fatburger has stood by its name.

In fact, founder Lovie Yancey will tell you that Fatburger was the name she chose all those years ago because it matched `50s slang - when "fat" meant "good." The company is proud to have a name that continues to reflect an independent attitude.

Fatburger was founded in 1952. From the first Los Angeles restaurant, the chain has expanded with additional locations in California and in Nevada, 28 of which are owned and operated by franchisees.

Fatburger attributes its success to its commitment to high-quality, great tasting food cooked when you order and served in a clean, contemporary environment. The combined chainwide sales of all Fatburger restaurants has surpassed the $25 million mark.




 

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