FASTSIGNS Takes Marketing to the Street

Are you making use of all your marketing resources? Even business owners who recognize the value of signs may miss out on two of the most powerful marketing tools available: vehicle and window graphics. Here's a short course on how you can put them to work for your company.

Marketing On The Move
By displaying your advertising message prominently on you cars, trucks, and vans, you can create a high-profile presence in your community. For every mile a vehicle travels, it generates an average of 600 "advertising impressions," repeated viewings that raise top-of-mind awareness for your business.

To take advantage of this exposure, most companies identify their delivery and service vehicles with basic logos and phone numbers - but with today's technology and the help of a qualified sign consultant, you can do much more. Full-color digital graphics and large format prints allow you to wrap your entire vehicle in giant photographic blow-ups - and thanks to a remarkable perforated vinyl material, your graphics can continue across the side and rear windows without obstructing the view from inside.

Imagine your product larger than life on the back of a van, or your entire staff waving from the side of a truck! The visual impact of full-color graphics can turn your vehicles into hard-working advertisements that build and maintain awareness throughout your community. If your vehicle is used for multiple purposes, you may want to choose a removable vehicle graphic. Made from flexible magnetic material, these graphics can be custom-cut in virtually any shape to conform to your vehicle or to the design of the graphic.

Make Your Message Clear
Window graphics are another marketing tool that many businesses don't use to their full advantage. By thinking of your window glass as potential marketing space, you can significantly expand your visibility without cutting down on your view. To give your business a higher visual profile, go beyond the company name and hours of operation on the front door. The same one-way perforated vinyl used on vehicle glass can turn all your glass doors and windows into vividly colorful marketing messages for your company.

If you prefer to be able to change your window graphics regularly, choose temporary static-cling signs that apply without adhesives, peel off easily, and can be rolled and stored for re-use. Depending on the design you decide on, your static-cling graphics can be either translucent or opaque.

Using long-term vinyl materials, you can border your windows with graphic patterns or with useful information such as a list of services you provide, brands your retail establishment carries, or menu items in your restaurant. Faux gold leaf, marble, and other special effects can make your graphics and artistic addition to the architecture of your facility.

FASTSIGNS International, Inc. is the franchisor of the worldwide network of FASTSIGNS stores, which provide a full range of custom sign and graphics products. Headquartered in Carrollton, Texas, FASTSIGNS International, Inc. has more than 435 franchised locations worldwide.