Franchise News Release: Irvine, CA - (Nov-5-2001)


El Pollo Loco Spices Up the Holidays With the Return of Its Popular Chicken Tamales and Fiesta Platters


The holidays are just around the corner, and entertaining family and friends with great-tasting food has never been easier! El Pollo Loco today announced the return of several crowd-pleasing menu items for a limited time this holiday season.

Back by popular demand, and all wrapped up for the holidays, are El Pollo Loco's signature chicken tamales. A holiday tradition, the tamales feature spicy chicken encased in masa and wrapped in corn husks. Available individually for $1.59 and in quantities of six for $8.99, the tamales are served with El Pollo Loco's famous house salsa, prepared fresh every day.

Also available this season are Fiesta Platters that are perfect for holiday parties and casual gatherings: 12 tacos al carbon featuring the chain's signature flame-broiled chicken topped with chopped onions and fresh cilantro in warm corn tortillas; six of El Pollo Loco's popular chicken tamales served with plenty of house salsa; and a chips and salsa platter piled high with whole ground corn tortilla chips cooked fresh every day and served with plenty of El Pollo Loco's popular house salsa.

Each platter serves six to 12 and may be purchased individually: 12 tacos al carbon or six chicken tamales for $8.99; chips and salsa for $2.99. All three are available for the single price of $19.99.

El Pollo Loco's chicken tamales and Fiesta Platters will be available through the start of the new year. In addition to these seasonal offerings, El Pollo Loco caters events of all sizes year-round, from informal get-togethers to large holiday celebrations.

"For many, the holiday season is the busiest time of the year. It's also a time when families appreciate quick, delicious dining and entertaining options," said Margaret Jenkins, vice president of marketing for El Pollo Loco. "The return of our chicken tamales and Fiesta Platters, coupled with El Pollo Loco's expertise in catering complete chicken meals for groups of all sizes, help make the holidays manageable for today's busy families."

One of El Pollo Loco's most popular holiday meals includes the chain's famous marinated, flame-broiled chicken with all the trimmings: warm tortillas, freshly prepared salsas, and a wide assortment of side dishes to satisfy every taste, from El Pollo Loco's spicy pinto beans, Spanish rice and smokey black beans, to mashed potatoes and gravy, fresh vegetables, macaroni & cheese, cole slaw, corn cobbettes, garden fresh salad and potato salad.

El Pollo Loco will communicate its special holiday offerings through a variety of in-store merchandising components including translites, counter cards and menu signs.

El Pollo Loco Inc., a privately held company with headquarters in Irvine, is the nation's leading quick-service Restaurant chain specializing in marinated, flame-broiled chicken. In addition to individual and family meals featuring its famous flame-broiled chicken, El Pollo Loco offers a wide variety of fresh Mexican entrees including hand-made burritos, Pollo Bowls®, tacos al carbon, tostada salads, taquitos and more.

El Pollo Loco currently operates domestically 286 restaurants in four states -- California, Arizona, Nevada and Texas.




 

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