The Dwyer Group Names Campbell as VP of Marketing

The Dwyer Group, a holding company for six residential and commercial Franchise service brands, has named Brice Campbell as vice president of marketing.

“Brice is an incredible talent for our growing team,” said Mike Bidwell, president of The Dwyer Group.  “His track record for marketing brands across the country and around the world will serve us well as our franchise family continues to grow.”

In his new role, Campbell will lead a staff of 23 and oversee the integrated marketing programs for all franchise brands of The Dwyer Group.

Campbell joins The Dwyer Group from Curves International, where for the past three years he was a key member of the management team that launched the Curves brand internationally.  Prior to that, he spent 11 years with Publicis Worldwide in Dallas, a leading global marketing services company.  As a senior vice president/group account director, Campbell led marketing programs for Curves, Garden Ridge, Hoover’s Online, Cellular One and BMW.  He was introduced to Franchising when he led efforts for ColorTyme at Keller Crescent.

Before that, Campbell’s career included agency work at NW Ayer in New York, Houston and Dallas.  He also worked for the Dallas Times Herald and spent seven years with Tribune Corp. in sales positions in Dallas and New York.

Campbell is a graduate of the University of Texas.

About The Dwyer Group, Inc.®:
The Dwyer Group, Inc., based in Waco, Texas, is a holding company of six franchise businesses, each selling and supporting a different franchise under the following service marks: Aire Serv®, Glass Doctor®, Mr. Appliance®, Mr. Electric®, Mr. Rooter® (Drain Doctor in the UK), and Rainbow International®. Collectively, these independent franchise concepts offer customers world-wide a broad base of residential and commercial services. The Dwyer Group is a portfolio company of The Riverside Company, a private equity firm with offices in New York, Cleveland, Dallas and San Francisco.