Chuck E. Cheese's Underwrites CLIFFORD THE BIG RED DOG On PBS KIDS (10/01)

CEC Entertainment, Inc. operator of Chuck E. Cheese's Pizza Restaurants today announced an agreement to provide underwriting support for the children's program, CLIFFORD THE BIG RED DOG on PBS KIDS.

"We are very excited to be expanding our relationship with PBS," stated Richard Huston, Executive Vice President of Marketing for CEC Entertainment. "Chuck E. Cheese's has been an underwriter on PBS since 1995 when we initiated our support of 'BARNEY AND FRIENDS'. CLIFFORD is yet another high-quality program on PBS KIDS that teaches children about good citizenship and other important lessons."

We are delighted that CEC Entertainment is expanding its support of public television by underwriting an additional program, making them one of PBS KIDS's most active partners," stated Adrienne Cleere, vice president of PBS Strategic Partnerships. "From every child's favorite dinosaur to the world's largest canine, CEC Entertainment has helped us bring some of the biggest stars in children's entertainment to families all over the country."

CLIFFORD THE BIG RED DOG, from the popular Scholastic Book series by Norman Bridwell, enters its second season on PBS KIDS. CLIFFORD THE BIG RED DOG emphasizes the importance of community and lessons about acceptance and inclusion.

The premier destination for children's entertainment and education, PBS KIDS provides a non-violent, noncommercial daily schedule that kids love and parents trust. PBS KIDS extends far beyond the TV screen to the Web, home videos, educational outreach materials, and the PBS KIDS CHANNEL. The PBS KIDS Ready to Learn Service leverages the television programs with workshops in local communities to help adults boost children's reading and social skills.

PBS, headquartered in Alexandria, Virginia, is a private, nonprofit media enterprise owned and operated by the nation's 3497 public television stations. Serving nearly 100 million people each week, PBS enriches the lives of all Americans through quality programs and education services on noncommercial television, the Internet and other media.

CEC Entertainment, Inc. operates a system of 396 Chuck E. Cheese's restaurants in 45 states, of which 344 are owned and operated by the Company.