Franchise News Release:
BIRMINGHAM, AL - (Aug-9-2005)
Chester's International, LLC, Announces Plans With Texas Star Investments to Open Two New Franchise Locations
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Texas Star to co-brand Chester's restaurants within two new convenience stores
Chester’s International, LLC, an emerging leader of quick service Restaurant (QSR) concepts with a proven 50-year history in the food service arena, today announced two individual Franchise agreements, under the new Chester’s brand, with Texas Star Investments, Inc., a leading chain of convenience stores.
During the month of August, the two new Chester’s locations will open in brand new Texas Star Convenience stores located in Kingsville, TX, and Refugio, TX. Both locations will also be co-branded with a Subway.
“We are very excited about our partnership with Texas Star,” said Ted Giles, CEO of Chester’s International, LLC and son of Chester’s founder, W.O. Giles. “We are looking forward to a great relationship between Chester’s and Texas Star and to providing our customers with our quality food in a convenient location,” he added.
Tabor Brooks, Vice President of Texas Star Investments, Inc., says that foodservice is an important compliment to their convenience stores and partnering with Chester's International, LLC will help ensure the success of Texas Star’s newest locations. Brooks anticipates building a relationship with Chester’s Chicken saying, “Chester’s restaurant-in-store format is a great concept for our locations providing more appeal to our convenience stores.”
Chester’s International, previously a licensed QSR concept operating under the Chester Fried brand name, changed its name to Chester’s International when it shifted its business model to a franchise program in June 2004. Chester’s currently operates a total of 1,700 locations, 50 of them as franchises. Under the new business model, Chester’s seeks to add a total of 500 Franchises within five years.
“Chester’s exciting franchise program is an excellent opportunity for entrepreneurs,” said Russ Cooper, President of Chester’s International. “Chester’s ability to operate successfully in venues such as convenience stores adds appeal to our program.
About Texas Star Investments, Inc.
Texas Star Investments, Inc. is a convenience store company headquartered in Corpus Christi TX. With more than 15 company stores and 225 employees, TX Star operates in 11 cities across southern and central Texas.
About Chester’s International, LLC
Chester’s International, LLC is an emerging leader of quick serve restaurant (QSR) concepts with more than 1,700 Chester Fried licensed and Chester’s franchised locations. Chester’s offers high quality, great tasting products, flexible size and store layout options, training and support. Chester’s uses only fresh chicken that is specially marinated and double-breaded using a proprietary family recipe and offers bone-in, tenders and potato wedges as well as sandwiches, wraps, salads, breakfast and sides.
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