Franchise of the Future - Camp Bow Wow

Doggie day care is the business plan for Camp Bow Wow. Pet-owners drop off Bowser for a day of play or overnight stays. The dogs get to romp outdoors and in climate controlled indoor facilities. Camp Bow Wow targets two growing demographics, dink (double income no kids) dog owners. They also cater to affluent seniors who like to travel and want to leave their dogs behind with people they trust.

Another growing demographic welcomed as valued customers is the gay and lesbian population market. "When we opened our first location in downtown Denver," says Flammang, "many of our clients were from the gay community there. They were absolutely huge pet lovers.

When we started franchising, many of our early locations were purchased by gays.

Flammang says Camp Bow Wow is the "only game out there" as far as doggie day care Franchises are concerned, and they're on target to have 250 locations by 2007 and 500 by 2010.