Franchise News Release: San Ramon, CA - (Sep-10-2007)


Revolutionary Women's 30-Minute Fitness Franchise is the One to Watch


Butterfly Life™, a first-of-its-kind revolutionary new Fitness Franchise designed specifically for women, is changing the weight loss and fitness facility landscape and is the Franchise to watch.

Unlike any other leading 30-minute fitness or nutrition center, Butterfly Life offers effective long term weight management, as well as healthy living solutions for fitness, nutrition, motivation, beauty and fashion all under one roof. There is no other weight loss or 30-minute fitness facility that compares to Butterfly Life. There are currently 1,500 territories nationally and internationally and nearly 100 clubs open.

Butterfly Life is backed by the acumen of a management team with nearly a century of combined experience in the creation, development and global expansion of successful fitness franchises. Mark Golob, the company’s founder and CEO, created the successful California-based Butterfly Life 30-Minute Fitness and Weight Loss Center. Golob is keenly insightful on what women want in a fitness facility and decided to integrate the traditional components of weight loss, nutrition and exercise while adding motivation, beauty and fashion – creating a unique women’s health club that inspires women to achieve personal success and inner health and beauty.

“Our 360-degree approach to women’s health is unrivaled and enhances every aspect of a woman’s life, not just her weight,” says Golob. “Our world-renowned panel of experts has created simple and effective exercise and nutritional programs geared to help women succeed at weight management and healthy living.”

Answering a Need
The baby boomer generation (now 38 to 55-years old) represents 78 million people, over half of whom are women. These women have more disposable income than ever before and, out of necessity, are more health conscious than they have ever been. Butterfly Life has created a women's 30-minute fitness franchise specifically designed for this demographic.

“Butterfly Life’s holistic approach to weight loss is cutting-edge and one of a kind,” says Golob. “It has all of the elements for success as a fitness facility, but more importantly as a franchise. The business itself is financially manageable and sets a new standard for what women will expect from a health club.”

The Butterfly Life Difference
Butterfly Life’s business model is unique because it offers more than competitive 30-minute fitness and weight loss centers. It is a financially attractive, easy-to-manage system with minimal employees that uses technology through its exclusive Life Vision™ technology that delivers more than 50 FREE fitness classes and motivational lectures to its members each week.

“Essentially, we’ve created a new lifestyle category – healthy living for women,” says Golob. “Butterfly Life has unparalleled advantages over its competitors.”

With an emphasis on the motivation and psychology behind what it takes to maintain total health, Butterfly Life provides its members a support network and the tools necessary to help women meet their fitness and/or weight loss goals. Butterfly Life offers it members state-of-the-art weight-resistance equipment specifically designed for a woman’s body, 50 free classes a week through its exclusive Life Vision Ò technology and direct access to leading industry experts in the areas of fitness, nutrition, motivation, beauty and fashion.

“Our research shows that infusing all of these disciplines into a women’s fitness program leads to a successful realization of goals and simply a beautiful transformation,” says Golob. “We provide everything under one roof and are the only complete healthy living resource for women available today.”

 

 

 

 

 

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