Franchise News Release: Marietta, GA - (Sep-23-2003)


"Death Valley" sauce debuts at Buffalo's Southwest Cafe With new "Habañero Wings"


Buffalo's Southwest Cafe, the Restaurant concept that introduced the now famous Buffalo Wing to a wide audience, this fall introduces Habañero Wings, a fiery wing flavor sure to test the strongest of taste buds.

Available beginning Oct. 1 in all Buffalo's Southwest Cafe restaurants, Habañero Wings are marinated with Buffalo's new "Death Valley" sauce, a blend of habañero, cayenne and black peppers with the company's wing sauce.

"Our Habañero Wings are not for the faint of heart," claims Shaun Curtis, Buffalo's Southwest Cafe's corporate executive chef. "We created a 'knock-your-socks-off' flavor with Death Valley and we dare customers to try it!"

With prices ranging from $6.29 for a small order of 10 wings to $44.99 for a "mile high" order of 100 wings, Habañero Wings are available for a limited time only. The darker, more textured Death Valley sauce also will be available to purchase in restaurants during the holiday season as a tabletop hot sauce. This is the first time Buffalo's Southwest Cafe has packaged and sold one of its wing sauces to customers.

"We've received many requests from customers who want to purchase our wing sauces to give as gifts or use at home. We decided to debut our bottled sauce with Death Valley and hope to add more flavors in the future," Curtis added.

Buffalo's Southwest Cafe offers an award-winning menu that includes its world-famous Buffalo-style chicken wings in several taste varieties. Other favorites -- all cooked-to-order -- include steaks, ribs, fajitas, chili, quesadillas, wraps, burgers and a variety of appetizers. The menu also has homemade soups, salads, sandwiches and desserts. Each restaurant helps tell the story of the Old Southwest while providing a unique dining experience. With wooden floors and distressed metal ceilings, the restaurants also feature antiques, artifacts, western memorabilia and hundreds of period photographs lining rustic wooden walls. High-back booths, the primary seating, each sport a different theme such as gunslingers, outlaw posters, Indians, lawmen and railroads.

Founded in 1985, Buffalo's Southwest Cafe has approximately 50 restaurants in Georgia, Alabama, Florida, Indiana, Michigan, Missouri, North Carolina, South Carolina and Ohio, with new units under construction. Buffalo's Southwest Cafe is based in Marietta, Ga.




 

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