Franchise News Release: Lisle, IL - (Feb-10-1999)


Budget Rent a Car Wins Customer Loyalty Award


Budget Rent a Car Corporation, the world's third largest car and truck rental system and a wholly owned subsidiary of Budget Group, Inc., was named as the top car rental brand in the first annual Brand Keys® Customer Loyalty Awards for 1998.

The customer loyalty awards were presented to corporations in 14 major product and service areas. Brand Keys, Inc., a brand equity and customer loyalty consultancy in New York City, created the awards to honor the companies that over the past year achieved the highest level of success in anticipating and exceeding customer expectations, which leads directly to customer loyalty.

In addition to Budget, winners of the Brand Keys Customer Loyalty Awards include: American Airlines, airlines; Adidas, athletic footwear; Budweiser, beer (regular); Amstel Light, beer (light); First Union, retail banks; Discover Card, credit cards; Brooklyn Union, energy providers; Airborne Express, express parcel services; Burger King, fast food; Xerox, office copiers; Coca-Cola, soft drinks (regular); Diet Pepsi, soft drinks (diet); and US West, telecommunication.

In conducting the research, Brand Keys interviewed 8,000 people across the nation. Respondents were surveyed to determine the strength of their emotional bond with the brands they use in each of the categories. Each brand was rated against the customer ideal in its respective category. The winning brand was the one with the strongest performance in meeting or exceeding customer expectations -- the one with the most powerful brand equity in its category.

Budget Rent a Car Corporation, a wholly owned subsidiary of Budget Group, Inc., is one of the world's top three car and truck rental systems. The Budget system, which operates under the same name worldwide, has more than 3,200 airport and local market locations in over 120 countries and territories. Budget has nearly 1,000 corporate-owned and franchised locations in the United States. Budget's WorldClass Fleet is comprised of more than 30% secialty vehicles, ranging from sport utility vehicles, convertibles and luxury cars to minivans, pickups and motorcycles.

Budget Group, Inc., 630-955-7419




 

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