Budget Blinds Names Phil Mettra Vice President of Marketing

Budget Blinds®, the largest and fastest-growing window covering Franchise in the country, announced the appointment of experienced consumer retail, advertising, and franchise professional Phil Mettra as vice president of marketing.

Mettra, who most recently served as vice president of marketing for Liberty Fitness, will be responsible for growing the market share of the Budget Blinds brand and leading a system-wide effort to develop the growing concept.

“Phil Mettra is a proven leader and we are thrilled that he has taken on this role to further grow the Budget Blinds brand,” said Chad Hallock, CEO of Budget Blinds. “His 10 years of experience in rapid growth franchise systems, coupled with his more than 15 years in the consumer marketing and advertising industries, makes him an ideal choice to develop and lead a strategic initiative to complement the company’s expansion.”

Founded in 1992, Budget Blinds boasts nearly 1,000 franchise territories serving nearly 2,000 cities in 48 states.

“Budget Blinds is the perfect opportunity to work with a proven franchise model and enhance a franchise network that is poised for aggressive growth,” Mettra said. “We intend to further develop the Budget Blinds network program through continued franchise sales and company-owned operations, along with an enhanced consumer positioning and awareness of the Budget Blinds brand.”

Throughout the past 10 years, Mettra has anchored himself as a leader in the Franchising industry, holding executive marketing positions with Liberty Fitness, Money Mailer and Robeks Fruit Smoothies. He has also worked for Foote, Cone & Belding Advertising and The Walt Disney Company in key marketing and advertising positions.

Mettra currently resides in Irvine, California.

ABOUT BUDGET BLINDS, INC. 
Based in Orange, California, Budget Blinds, Inc. was founded in 1992 and currently boasts more than 850 franchise territories serving nearly 2,000 cities in 48 states. As consumer demand for its quality, convenient services continues to grow, Budget Blinds is on its way to dominating the multi-billion dollar window covering market. In the past four years, the company has more than doubled its size in terms of number of franchisees, franchisee sales and franchise equity, and Entrepreneur Magazine has ranked Budget Blinds first in its category every year since 1994, and the company was named to the Inc. 500 list in 2004.

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