BLIMPIE Taps Pepsi as Beverage Supplier of Choice

Blimpie International named Pepsi-Cola North America the new beverage supplier in the United States for its BLIMPIE restaurants. The multiyear agreement marks the first significant announcement by the new ownership group led by Jeffrey K. Endervelt, President and CEO, since taking control of the Company on January 24, 2002.

"One of our first initiatives was to strengthen our beverage business, which is a crucial component of franchisees' overall profitability," Endervelt said. "After a review of existing operations, it became apparent to us that BLIMPIE would benefit from a new beverage partnership. Pepsi provided the right choice of brands, as well as outstanding quality, service and consumer insights."

Endervelt added that the decision to switch soft drink suppliers to Pepsi was made by a unanimous decision of the Company's new Board of Directors and senior management team. The changeover to Pepsi, which includes both fountain and bottle-and-can beverages, has already commenced.

With headquarters in Atlanta, GA, Blimpie International is a global franchisor of several branded quick-service Restaurant concepts. The Company's core brand, BLIMPIE® Subs & Salads, has grown to approximately 2,000 franchised outlets across the United States and 15 foreign countries.