MC2 Energy Drink as Primary Sponsor of MacDonald

Originally published in Auto News, April 23, 2008 
PRNewswire

Beverage Plus Inc. Announces New Energy Drink Product Made With Fresh Organically Prepared Liquid Coffee From Brazil - Strategic Alignment With Cafe Zal- Importer of Grade a Coffee From Brazil - European Expansion Advanced Through Promotion and Intensified Search for Master Franchisees - Significant Purchase Orders From Nigeria and India

Beverage Plus Inc., a leading franchisor distributing over 38 beverages, is now exporting to Latin American countries as well as India and Nigeria. The company is a member of the prestigious International Franchise Association based in Washington, D.C. To promote its brand recognition in the Latin American market, Beverage Plus Inc. aligned itself with MacDonald Motorsports at a recent NASCAR Nationwide Series race in Mexico City. The company has partnered with MacDonald Motorsports as the primary sponsor for the NASCAR Nationwide Series, Corona 200 Mexico at the Autodromo Hermanos Rodriguez in Mexico City last weekend. The company sponsored the team's No. 81 Dodge Charger driven by D.J. Kennington, who at one point was in 9th place, finished the race in 25th place- the best of the 2008 season so far.

"It was great to have MC2 Energy Drink on board for Mexico City", claimed D.J. Kennington, driver for MacDonald Motorsports, just after the race. "We love the MC2 Energy Drink and I think we provided a solid performance for our fans, many of whom are dedicated energy drink consumers."

Beverage Plus Inc. also announces commencement of production of the MC2 Energy Drink Coffee product line for marketing to USA, European and Latin American customers. Grade A coffee beans represent a very small portion of the entire world-wide coffee bean production and are typically used only in select gourmet products. Remarkably, the Cafe Zal coffee has no after-taste and is often consumed without any cream or sweetener.

"Our strategic alignment with MacDonald Motorsports and Cafe Zal is an operative measure to develop the Latin American and European target areas in which we have made significant investments", comments Ron Serota, CEO of Beverage Plus, and continues: "By sponsoring MacDonald Motorsports our strategic plans to export our beverages outside the USA become more easily accomplished. Further, by obtaining the best possible liquid coffee available in the market and made daily in Brazil, we are positioned to manufacture the best coffee-based energy drink available anywhere in the world. To our knowledge Cafe Zal is best source available for liquid coffee - which is not frozen at any time from the point of manufacturing in Brazil through the creation of the Energy Drink products by Beverage Plus. We are now able to directly compete with Hansen's Monster Energy Drink (TM) and their popular coffee based-product line." Ron Serota continues: "In addition, with over 40 different fruit juices being manufactured in Brazil, we are now able to offer a fabulous taste of Brazil to European and USA customers with this wide variety of fresh citrus products."

At the same time Beverage Plus Inc. is working to develop the European market through various measures such as presenting the MC2 Energy Drink on-site within promotions and intensifying the search for candidates for master franchisees throughout Europe.

The Company:
Beverage Plus Inc. is a leading Franchise Company in the energy drink industry. The Company, headquartered in Zurich and located in Las Vegas, is the holder of the exclusive worldwide license for the entire beverage product line of the Missouri-based Roubi Doux Beverage Company. Besides the MC2 Energy Drink, Beverage Plus Inc. distributes 38 other soft drinks worldwide.