Franchise News Release: Ottawa, Ont - (Feb-20-2001)


BEAVERTAILS® PASTRY OPENS IN MALAYSIA


BeaverTails Canada Inc. is pleased to announce its expansion into the Malaysian market with the opening of its first BeaverTails pastry store located in the Mid Valley Mega Mall in Kuala Lumpur.

"I discovered BeaverTails through a contact at the Canadian Consulate in Singapore last year and immediately knew that I had to introduce them in Malaysia," said Mr. George Ting Yew Tong, President and CEO of Shakey's International and now of Beeline Delights Sdn Bhd, Master Franchisee of BeaverTails Pastry in Malaysia. "Their years of accomplishment in the Canadian market and the strength and simplicity of the fun BeaverTails concept will make for a winning combination."

As Executive Director and Chief Operating Officer of KFC / Pizza Hut Malaysia since 1982, George Ting has spent twenty years setting a standard for successful new product launches and is responsible for developing KFC / Pizza Hut into Malaysia¹s number one quick service Restaurant (QSR) chain.

Mr. Ting's debut of BeaverTails Pastries at the Mid Valley Mega Mall marks the first of 10 locations that Beeline Delights plan to open corporately in the next two years. Two more stores are due to open this month. First introduced in Ottawa Canada in 1978 by the Hooker family; BeaverTails are now recognized as one of Canada's favorite leisure foods - a wildly delicious pastry treat made from a blend of whole wheat and other natural ingredients. The pastry is hand-stretched into the shape and size of a real beaver's tail and served hot and fresh with a wide choice of sweet or savoury toppings - from the classic "Cinnamon and Sugar" or "Chocolate Hazelnut" to the scrumptious "Garlic Butter and Cheese."

Thanks to the dedication of 130 franchisees serving over 500,000 BeaverTails enthusiasts each week, BeaverTails have become a great success story. They are currently being gobbled up at amusement parks, ski resorts, sporting venues and fun shopping complexes across Canada and the US (DisneyWorld Resort, Vail Colorado, Whistler Mountain, Cavendish Beach, PEI, etc.) and internationally in Costa Rica, Puerto Rico, Scotland, France, Philippines and Indonesia.




 

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