Baskin-Robbins to Host 'Free Scoop Night' to Support Children's Literacy

Baskin-Robbins announced their third annual "Free Scoop Night" event on Wednesday, May 1 from 6 to 10 p.m. With an anticipated three million consumers stopping by participating stores nationwide to enjoy a free scoop of their favorite flavor of ice cream, Baskin-Robbins expects to give out an equivalent of more than 200 scoops per second.

For every free scoop served, Baskin-Robbins will make a donation to First Book, a national nonprofit organization that provides free, new books to children from low-income families. To date, the Baskin-Robbins Free Scoop Night donations have enabled First Book to distribute more than half a million new books to children across the country.

"Free Scoop Night is a fun event and a cool way to support children's literacy," said Debra Newton, global communications director for Baskin- Robbins. "It's also our way of saying thank you to our loyal customers who have enjoyed our ice cream for years."

"Baskin-Robbins' commitment to literacy and America's children is truly remarkable," said First Book president, Kyle Zimmer."

About First Book

Washington D.C. based First Book is a national nonprofit organization with a single mission: to provide children from low-income families with their first new books. In neighborhoods across the country, First Book Local Advisory Boards unite leaders from all sectors of the community to provide books to children in literacy programs, housing project initiatives, soup kitchens, after-school programs and other community-based efforts reaching children living below the poverty line. Last year, First Book distributed seven million books to hundreds of thousands of children in more than 700 communities nationwide.

About Baskin-Robbins

As the world's largest chain of ice cream specialty stores, Baskin-Robbins creates and markets its innovative, high-quality premium ice cream, specialty frozen desserts and beverages in the company's more than 4,700 retail stores around the globe. Today Baskin-Robbins is operated and marketed by Allied Domecq Quick Service Restaurants, which is part of U.K.-based Allied Domecq PLC. Baskin-Robbins carries on the tradition of offering spoonfuls of happiness to millions of customers every day. Baskin-Robbins stores are independently owned and operated.