BUILDING ON STRONG BRANDS, LOCAL ECONOMY AND DEMOGRAPHICS, BASKIN-ROBBINS, DUNKIN' DONUTS AND TOGO'S TARGET SALT LAKE CITY (11/01)

Residents here will soon enjoy much greater access to some of the nation's favorite baked goods, ice cream, coffee, sandwiches and salads, thanks to plans announced by Dunkin' Donuts, Baskin-Robbins and Togo's. The companies jointly announced a growth strategy that includes adding a combined 50 points of distribution here in the next few years, which should provide hundreds of jobs. Qualified single- and multi-unit operators and investors are now being sought to take advantage of this opportunity.

Interested single- and multi-unit operators and investors with the financial means and expertise necessary to successfully develop and run single- and multi-brand locations are invited to an Open House at the Downtown Marriott on November 8 at 6:30 p.m., to learn more about the Franchise opportunity from corporate development, business, licensing, training and marketing executives.

Salt Lake City is Ripe for Expansion

Baskin-Robbins was named one of the Top 10 Ice Cream Outlets in Salt Lake City in a 2001 Citysearch.com Internet survey. Togo's, a California favorite with more than 200 locations in the coastal state, now stretches across the country with customers welcoming its menu of fresh, healthy sandwiches and salads. Dunkin' Donuts will enter the market for the first time through this expansion, but worldwide acclaim for its legendary baked goods and its leadership of the bagel category has company executives confident it will be warmly embraced here as well.

This popularity, paired with favorable demographic factors, makes Salt Lake City a great opportunity for franchisees, according to Dave Harrington, Senior Market Executive in the Western United States and Canada for Allied Domecq Quick Service Restaurants (ADQSR), which oversees worldwide development and marketing of the three brands.

"Salt Lake City is a great expansion market for us," says Harrington. "It is becoming increasingly popular among outdoors enthusiasts and families seeking a community rich in family values and wholesome fun, two attributes embodied in our brands as well. The median household income here is almost 15 percent higher than the national average, and the area boasts a younger and higher than average part-time workforce, representing a good pool of employees for our stores. Of course, the fact that the 2002 Olympic games will be held here is certain to draw attention to the area, and we think that bodes well for businesses like ours as well."

Currently, there are 21 units in Utah, providing substantial opportunity for investors and owner/operators to further develop the market. Operators will have the opportunity to leverage their investment when developing locations by combining the company's brands.

"ADQSR's strategically assembled trio of brands allows franchisees to put a great combination of businesses on terrific locations," says Harrington. "Each concept typically caters to a different mealtime, so combining them keeps customer traffic flowing throughout the day. This provides franchisees with the opportunity to leverage the value of real estate and labor."

The minimum cash requirement for a franchise is $200,000 for a single Dunkin' Donuts store or any multi-brand store, and $100,000 for a Togo's store.

About Baskin-Robbins, Dunkin' Donuts and Togo's

With close to 5,000 combined units in the United States and 37 countries around the world, Dunkin' Donuts has established a worldwide reputation for quality, freshness and convenience. It is the largest coffee and baked goods chain in the world, providing premier coffee, bagels, donuts and other related products since 1950.

Baskin-Robbins is one of the world's largest and most beloved retailers of frozen treats and a pioneer in ice cream franchising. Since 1945, the company has created more than 700 different flavors and has grown to include more than 4,400 units.

Togo's, a 300-plus-store sandwich chain founded in 1971, is recognized for its fresh, high-quality food, earning various "best-sandwich" awards.