Franchise News Release: Tucson, AZ - (Feb-14-2000)

AlphaGraphics Introduces E-Commerce Printing Services to Franchising Industry (2/00)

At this year's International Franchise Association convention in San Diego, AlphaGraphics, Inc. will introduce a global accounts program that integrates the latest in print technology and e-commerce into a web site that can be customized to any business or industry.

This turnkey product provides franchisors with the infrastructure they need to manage the distribution of marketing materials to their franchise locations. It features a web-based program that allows franchisees to take advantage of the efficiencies of online buying and the convenience of automated purchases.

With an e-commerce web site that is customized to a franchisor's specifications, the franchisor can post images of its marketing materials or products online and with the click of a mouse, any franchise location can simply select the materials they need. An AlphaGraphics printshop will print the materials and deliver the printed materials to the franchise location that placed the order!

"With the emerging e-commerce revolution, many companies are eager to integrate a web presence into their overall marketing strategy and offer web-enabled services that allow multiple locations to share easy access to standard forms and printed materials," said Tim Sultan, Global Accounts Manager at AlphaGraphics, Inc. "Through AlphaGraphics global accounts program, franchisors no longer have to inventory printed materials and ship to their franchise locations. The global accounts program with an e-commerce website adds value to the franchisor-franchisee relationship by improving overall efficiency, ensuring quality and increasing customer service," said Tim Sultan, Global Accounts Manager at AlphaGraphics, Inc.

AlphaGraphics, Inc. is the franchisor of AlphaGraphics Printshops Of The Future, the leading providers of print-related and digital publishing services for businesses worldwide. With presence in 25 countries, AlphaGraphics has more than 350 franchise locations throughout the Americas, Asia and Europe.

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