Allegra Network Recognized by PODi for Creative Marketing Campaign

Allegra Network LLC, one of the world’s leading marketing, print and graphic communications franchisors, today announced that its “Marketing Genius” campaign has been featured in PODi’s, the Digital Printing Initiative, 2011 case study collection.

Allegra Network’s campaign was selected based on its ability to provide Franchise members with a self-promotion that illustrated the benefits of integrated cross-media campaigns, increased awareness of the franchise member’s marketing capabilities, generated qualified leads and drove sales. Franchise members who deployed the campaign received an average response rate of 5.8 percent (recipients who visited their personalized URL) and an average conversion rate of 64 percent (personalized URL visitors who completed the online survey). This resulted in 117 follow-up sales appointments and more than $75,000 in new business.

PODi case studies are the largest collection of successful digital print case studies in the world. It establishes their creators as marketing solutions experts and exposes their work to a global audience of marketers.

“Having our case study published by PODi adds great credibility to our marketing program,” said Jessica Eng, vice president of marketing for Allegra Network, the franchisor of the brands Allegra, American Speedy Printing and Insty-Prints. “This recognition further validates the steps we’re taking to transition our Allegra franchise system from strictly printing to providing professional marketing services, while also offering in-house printing technologies.”

Allegra Network is one of the top business-to-business franchisors in the world, with nearly 500 locations throughout North America. As a recognized leader in franchise training, technology implementation as well as member profitability, Allegra Network focuses on helping its franchise members grow their business. Independently owned and operated, centers are full-service marketing communications providers with in-house printing technologies including full-color printing, short-run digital printing, variable data capabilities, color signs, posters and banners, graphic design, mailing services, promotional products, print management solutions and project consulting.

About Allegra Network:
Allegra Network LLC is one of world’s largest marketing, print and graphic communications Franchises linking 500 locations across North America. The company ranks in the top 200 among all franchise companies in the world and is considered a leader in franchise training, technology implementation and system profitability. Allegra Network was founded in 1976 and today supports three primary brands under its print division – Allegra, American Speedy Printing and Insty-Prints, and the Signs Now brand under its sign division. The company is privately owned by an investor group including Michael Marcantonio, former vice president of Domino’s Pizza and Thomas S. Monaghan, the founder and former CEO of Domino’s Pizza and founder of Ave Maria University.