Local Media Execs Purchase Milwaukee AllOver Media Franchise

Two experienced local media executives have purchased the Milwaukee area Franchise for AllOver Media - an established non-traditional media organization with outdoor and indoor locations throughout the four-county metro Milwaukee area. Todd Adams and Rich Dobson, both former senior executives with Journal Sentinel Inc., recently purchased the franchise for the Milwaukee market and project significant growth in these non-traditional media vehicles.

"Our ads are not channel-surfed or paged through - there is nothing to compete with their attention," said Dobson, who has over 25 years in the media industry.

Headquartered in Maple Grove, Minnesota, AllOver Media provides outdoor and indoor media solutions to reach captive audiences where they live, work and play. The Milwaukee franchise includes gas pump, indoor and outdoor print and taxicab marketing solutions throughout the four-county market, offering advertisers the opportunity to segment and target by demographics, gender, interest and zip code.

Milwaukee's AllOver Media team reaches the four-county market and beyond with its over 200 gas station relationships, including all major franchises. AllOver Media provides a cost-effective means for companies to deliver a flexible message to a captive audience at the pump.

"Our media outlets are tremendous vehicles for building brand awareness with captive consumers, as well as delivering key audience-specific sales information," said Adams, a 20-year local media veteran. "AllOver Media is a proven means for companies to expand their marketing efforts in the growing segment of non-traditional advertising as traditional advertising continues to be more and more fragmented."

AllOver Media's marketing deliverables include a full menu of indoor advertising opportunities, with restroom advertising locations in over 160 area family restaurants, nightclubs and sports bars, as well as at the Bradley Center. In targeting the free-spending leisure and entertainment audience, AllOver Media's indoor messages effectively reach the elusive younger market, while offering cost-efficient solutions to target by gender, age and zip code. These indoor advertising messages reach an audience of approximately 2.4 million per month, plus an additional 1.6 million annually through the Bradley Center location.

Mobile advertising opportunities are also available through taxi advertising in the Milwaukee area market. AllOver Media is partnering with American United Taxi, offering over 60 cars with flexible outdoor advertising to deliver brand messages in Milwaukee County, with reach into the surrounding suburbs.

"We offer the only locally owned and operated non-traditional vehicle to reach this high-profile audience," Dobson said. "We plan to expand this growing media alternative, and elevate these opportunities for advertisers in the Milwaukee area to a whole new level."