Geeks on Call - Newark Geek Delivers Old-Fashioned Help for High-tech Mishaps

As many of the residents and businesses in Newark can attest, computers have become an integral part of their daily lives, making it easier to do business, manage finances, receive breaking news, or stay in touch with loved ones.  Unfortunately, the escalating power of these machines has led to an increase in high-tech nightmares such as crashes, freezes, spyware, and viruses.  In years past, computer users had few choices for reputable repairs.  Sometimes they turned to phone support and attempted to decipher the technicians’ confusing “geek talk.”  Other times they had to tear apart their computers, haul the parts to a big electronics retailer, and hope the in-store repairman wouldn’t trick them into buying unnecessary upgrades.  Either way, computer problems meant big delays—and even bigger headaches.  That’s precisely why longtime computer professional Neil Kaufman decided the time was right for high-tech help blended with friendly, personable, old-fashioned house calls.  His solution: opening several Franchises with Geeks On Call®, America’s premier provider of mobile, on-site computer support.  Offering in-home and in-office services reminiscent of physicians from yesteryear, Kaufman’s team of mobile computer experts zips throughout Newark and its surroundings in their trademark blue Chrysler PT Cruisers (affectionately dubbed “PC Cruisers™”) to deliver vital computer services including troubleshooting, repairs, upgrades, wired/wireless networking, one-on-one training, and custom-built PCs.

Although Neil Kaufman’s robust physique bears little resemblance to the stereotypical frail computer geek, he doesn’t mind slipping on a pair of “geek glasses” (complete with masking tape between the lenses) to elicit smiles from his customers.  After all, he considers customer service to be of the utmost importance.  “When people hear the name ‘Geeks On Call®,’ I want them to feel comforted,” said Kaufman.  “I want us to be the 21^st century equivalent of a small-town physician who used to make a special trip to your home or office to give you individual attention.  You just don’t find that kind of service anymore.”  To ensure that the computer professionals in his employ exceed his high standards, Kaufman decided to concentrate solely on managing the business dealings for his franchises.  Certainly he will miss the day-to-day excitement of working with cutting-edge technology, which is something he had the pleasure of doing for approximately 20 years.  During that time he was employed by several prominent companies—including AT&T and Bellcorp—and held many high-level positions, including chief information officer and chief operating officer.  After having tremendous success in a corporate environment, Kaufman is looking forward to the challenge of being an entrepreneur and operating his own businesses.  But most importantly, he is looking forward to making a positive impact on his community—and making people smile.

Geeks On Call® is the high-tech equivalent of a physician who makes house calls.  Too often small businesses and residential customers lose substantial time and money while waiting for their computer problems to be fixed by a retail store or repair shop that often keeps the computer for too long and charges an arm and a leg!  Refusing to tolerate this type of slow, unsatisfactory service, Geeks On Call® goes against the grain and brings help directly to the customer’s doorstep.  

Not only have the prompt, reliable services provided by Geeks On Call® found success with residential clients, but also with small-to-medium-sized businesses that cannot afford the enormous expense of hiring IT personnel.  Instead of paying exorbitant salaries to keep a full-fledged IT staff on hand, these companies simply can turn to Geeks On Call® on those occasions in which computer services are required.  Now everyone has access to superior computer repairs, upgrades, troubleshooting, wired and wireless networking, personalized training, and custom-built PCs without emptying their wallets.

 Founded in 1999, Geeks On Call® initially served the cities of Norfolk and Virginia Beach, Va, where it experienced immediate success.  Overwhelmed by the public’s hunger for dependable computer support, Geeks On Call® realized the only way to satisfy its ballooning customer base was to Franchise the company.  In early 2001 Geeks On Call® launched its first franchise, and now it has 304 franchises operating in 17 states throughout America plus the District of Columbia.  These states include: Arizona, Colorado, Connecticut, Delaware, Florida, Georgia, Illinois, Kansas, Missouri, Maryland, New Jersey, New York, North Carolina, Pennsylvania, South Carolina, Texas, Virginia, and Washington, D.C.