Motel 6 Introduces New Extended-Stay Brand: Studio 6

DALLAS (April 12, 1999) -- Motel 6, the budget lodging leader whose name is synonymous with excellent price value, announces the creation of a new extended-stay brand: Studio 6.

The brand is being positioned in the middle range of the budget segment, where there is the most need for high-quality extended stay properties. Studio 6 properties feature larger rooms of 280-290 square feet and fully equipped kitchens complete with dishes, utensils, and cookware. Other amenities and services offered to guests include voicemail, phones with dataports, free local phone calls, remote control televisions with cable and free HBO and ESPN. The rooms and the lobby area will be warm and inviting, but basic in their decor and style.

Studio 6 properties are geared for those travelers who are staying for five nights or longer, with rates corresponding to how long the guest is at the property, said Carol Kirby, executive vice president of marketing, who helped create the Studio 6 concept.

Studio 6 properties will be a combination of new builds, Motel 6 conversions and those acquired and converted from other brands, Kirby said. With Motel 6's Franchise program entering its fourth year, Studio 6 properties will be open to franchisees. Initially, the first few Studio 6 properties will be company-owned by Motel 6.

Traditional Motel 6 properties offer free local phone calls and no long distance access charges, free morning coffee, 24-hour-a-day faxing service at the front desk, free HBO and ESPN, and remote-control television sets. Most properties also have pools, guest laundries, electronic door locks, and phones with dataports. With both company-owned and franchised properties all across the country, Motel 6 offers the best price of any national lodging chain. Motel 6 is owned by Accor, a leader in lodging, travel and business services. Motel 6 is in the 13th year of its award-winning advertising campaign, featuring Tom Bodett and the famous tagline, "We'll leave the light on for you."

                          Studio 6 Fact Sheet

Concept             Studio 6 is an extended stay lodging product being
                    launched by Dallas-based Motel 6. Each fully
                    furnished room is a combination of a traditional
                    room and special amenities to accommodate
                    travelers staying for five nights or more. The
                    studio rooms, which will be about 280-290 square
                    feet, will feature larger sleeping areas and fully
                    furnished kitchens complete with refrigerators and
                    microwaves. Properties will either be new-builds
                    or conversions, and will be initially
                    company-owned.

Launch Date         The first test property opened in Tucson, Ariz.,
                    on January 22, 1999.

Guest Services
 & Amenities        Guest amenities include voicemail, remote control
                    television with HBO and ESPN, and weekly maid
                    service. Guest laundries and prepaid phone cards
                    available. Pools are available at most locations.
                    As with Motel 6, local calls are also free. The
                    front desk will close by 8:00 p.m. each day.
                    Lobbies will feature a night window and 24-hour
                    security box for late check-ins.

Decor               The rooms and lobby will be warm and friendly, but
                    basic in style.

Target Customer     Those who need accommodations for five nights or
                    longer. Target market includes corporate
                    relocations, corporate trainers, housing
                    displacements, construction workers, vacationing
                    families, medical related and government/military
                    related.

Pricing Strategy    In the middle of the budget extended stay market.

For More Information     Eric Studer   
                         Vice President of Marketing Services            
                         972-702-6958              
                         Candace Neal
                         Motel 6 Marketing Specialist
                         972-702-5981