Franchise and Business Opportunities

Wingstop predicts sales of 2.2 million wings on Super Bowl sunday

Big game traditionally nets largest sales day of the year

DALLAS, TEXAS - (January 23, 2006) - Wingstop is gearing up for their largest sales day of the year – Super Bowl Sunday. The chicken-wing-only chain estimates that more than 2.2 million chicken wings will be sold system wide at their more than 260 locations in 26 states on the day of the big game.

Since Wingstop’s inception 11 years ago, Super Bowl Sunday has consistently netted the chain its largest gross sales day each year. On Super Bowl Sunday in 2005, the chain sold more than 1.75 million wings.

“We have 11 years of experience gearing up for Super Bowl Sunday and all of our franchisees are well prepared for the rush,” said Jim Flynn, Wingstop’s CEO. “We have guests that return to Wingstop year after year because they know that we’re the wing experts and our wings will be prepared fresh and made-to-order – even on a day where we make more than 2 million of them.”

To avoid the game day rush, all Wingstops take pre-orders.

Wingstop offers restaurants with a nostalgic, aviation-themed atmosphere where the sole focus is on chicken wings. The chain now serves boneless wings that are made from 100 percent all-white meat chicken breast coated with a proprietary batter and breading. Wingstop features nine wing flavors, including Original Hot, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic Parmesan, and Hickory Smoked BBQ. The wings are always made-to-order and served steaming hot. Customers also choose from homemade side dishes: fresh-cut seasoned fries, bourbon baked beans, pearl potato salad, creamy cole slaw, vegetable sticks, rolls and assorted dipping sauces.

Wingstop has more than 450 restaurants either open or under development in 26 states and consistently tops industry growth rankings. Wingstop was chosen Festival Favorite Restaurant at the 2005 National Buffalo Wing Festival and their Cajun sauce took first place honors for the Best Creative Spicy Sauce in the festival’s blind taste test. In July 2005, Wingstop ranked number 13 in Restaurant Business’ Top 50 Growth Chains (ranked by percentage increase in units) and was ranked the number one chicken wing chain by Entrepreneur magazine in 2005. Troy Aikman, former Dallas Cowboy and three-time Super Bowl champion, signed on as the chain’s national spokesman in 2003.

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