Rug Decor Opens Its Doors in Mobile

Rug Décor of Spanish Fort is pulling the rug out from under the competition and bringing a new concept to the Mobile market. The store will open its doors on September 15, 2007 and is located at 10200 Eastern Shore Boulevard, Suite 510, in the Eastern Shore Plaza shopping center. Owners Keith and Vicki Rhodes are well prepared to fulfill the area’s demand for a design destination specializing in area rugs.

Currently 37 Rug Decor locations are operating in North America. The Spanish Fort location is part of the company’s national expansion plans, seeking entrepreneurs to open up to 40 new stores nationwide by the end of 2009.

After years of selling rugs, Keith and Vicki are now the successful business owners of five flooring retail stores. They Rhodes also own Rug Décor locations in Gulfport, Mississippi and Destin, Florida. They also own two Floor Trader locations in Mississippi, Gulfport and Gautier, with another location opening in Mobile, Alabama later this year.  Both companies are a part of CCA Global Partners.

“We’ve been involved with Rug Décor for six years now. The model has been perfected and the concept continues to grow both inside the company and throughout the country,” said Keith Rhodes. With its thriving residential growth, Mobile is the prefect market for a concept like Rug Décor’s. It’s also a plus that our great location in the Eastern Shore Plaza draws residents from surrounding areas.”
 
“We believe strongly in the Rug Décor model and we are eager to see our business grow,” Rhodes said. “This store is what the people want in an area rug retailer. Rug Decor’s shopping environment is made up of many styles, fashions and price points to fit all budgets.  We also have a selection so large there’s something for everyone.”

A quickly growing system of retail stores that sell branded, fashion-oriented area rugs, Rug Decor houses thousands of choices—excelling in several areas most all-purpose floorcovering retailers struggle to meet, including a large selection of in-stock inventory, custom rugs, design-oriented staff, great values and an engaging shopping experience.

Rug Decor’s store format of 3,000 to 4,000 sq. ft. is designed to be an ideal shopping environment for customers. The company’s sales staff is trained in a custom-design program to help buyers choose the right style, size and color to best suit a room. Customers can pay for their products and take them home the same day, or they have the option to shop from home through online and print catalogs.

“Our store owners are backed by professionalism and unparalleled buying power of a large corporation and provide the customer service of a small business,” says Mark Jameson, vice president of Franchise development with Rug Decor. “We look forward to extending our successful business model into additional new markets with high demand.”

A Franchise Opportunity to “Floor” Entrepreneurs
According to the Freedonia Group market research, U.S. demand for hard surface flooring will grow 5.5 percent annually through 2009, which will increase the demand for area and accents rugs as room design features. Rug Decor is offering would-be entrepreneurs an appealing investment opportunity in a flourishing industry, opening its franchise opportunity to qualified candidates in a range of markets across the U.S. Each market has been pre-qualified and researched thoroughly for market potential, customer demographics and consumer buying habits.
 
With a franchise fee of $30,000 and total startup costs from $319,440, Rug Decor offers a turnkey franchise opportunity with excellent ROI potential in a high growth industry. Upon signing, Rug Decor assists new franchisees in all areas of startup including selecting and negotiating real estate, obtaining credit and other financial support, marketing, merchandising, purchasing and training. In addition, the company provides franchisees with professionalism and unparalleled buying power to ensure long-term success.

About Rug Decor
Rug Decor is a growing system of specialty retail stores selling branded, fashion oriented area rugs with operations in 37 markets throughout the United States. Backed by strong buying power among its affiliates, Rug Decor carries a selection of thousands of affordable area rug choices from the leading and private brands, including Kathy Ireland, Karastan, Urban Renaissance and Andy Warhol to compliment any room design theme. Purchased by CCA Global Partners in 2000, Rug Decor began Franchising in June of 2000. Stores are available to qualified candidates in a limited number of U.S. markets.