Franchise News Release: (Dec-18-2007)

Maui Wowi Donates Toys to Childrens Hospital

The spate of toy recalls currently sweeping the U.S. has impacted more than retail shelves and children’s toy chests. At the Childrens Hospital Los Angeles, where for years, every patient and his or her sibling or relative has received a new toy, supplies have taken a major hit. Maui Wowi Hawaiian wants to help -- and is asking for the public to join in.

The 13 Los Angeles county locations of Maui Wowi Hawaiian, the premier destination for authentic Hawaiian products on the mainland, today announced a toy drive and fundraiser to benefit the Childrens Hospital Los Angeles (CHLA). Maui Wowi Hawaiian’s effort is focused on replacing the toy reserves that have been depleted due to recalls, with the goal of restoring supplies in time for the holiday season.

Grand Opening Events

Topping the list of events benefiting the drive are the grand opening celebrations for five new Maui Wowi Hawaiian locations in the month of December. Each grand opening will feature prize drawing giveaways of iPod Nano, iPod Shuffle, iPod Touch and iPhones; to register for the giveaways, the public is encouraged to bring in a new toy for donation during the store’s grand opening. Purchases in any amount will also qualify for registration (or see your local store on how to register without making a purchase).

Proceeds Donated to CHLA
From December 1st until December 24th, all Maui Wowi Hawaiian stores in Los Angeles County will hold private events for businesses in their respective areas. A percentage of all sales from these events will be donated directly to the CHLA toy drive.

"Maui Wowi is committed to the Los Angeles community. During the holiday season, children spending time at Childrens Hospital Los Angeles can especially benefit from a toy that will brighten their spirits and improve their outlook," said Rick Kotikian, Director of Regional Support of Maui Wowi Hawaiian. "We can’t think of a better way to celebrate the season than to bring a smile to the face of a sick or injured child. We hope the public will join us in making this drive a huge success."

Donate a Toy Until December 24
Beyond its string of local grand opening celebrations, Maui Wowi Hawaiian is encouraging the public to bring in one or more new toys to any of its 13 Los Angeles County locations for donation to CHLA.

Schools, Clubs, Scouts Needed
Schools and other organizations can team up with Maui Wowi Hawaiian to help spread the word of the CHLA toy drive. Ways to help include:
-- Promote the cause in your own school or organization; -- Collect toys from fellow students or members, then make a bulk donation at any Los Angeles County Maui Wowi Hawaiian location; -- Purchase and/or sell Maui Wowi pre-paid Rewards Cards (a portion of the proceeds from each sale goes directly to CHLA); -- Conduct a fundraiser during the holidays at any participating Maui Wowi Hawaiian location. Grand Opening Schedule

Maui Wowi Hawaiian is a true island original -- a one-stop marketplace for the best refreshments, treats and merchandise Hawaii has to offer. Its five new Los Angeles locations have opened in December according to the following schedule:

Castaic Drive-thru (28050 Hasley Cyn Rd.) December 10, 2007 Encino (15826 Ventura Blvd.) December 14, 2007 Pasadena 1671 E. Colorado Blvd.) December 14, 2007 Northridge (8850 Tampa Ave.) December 14, 2007 Fox Hills Mall, Culver City December 15, 2007

Now part of a network of 500-plus operating locations across the U.S., the new Maui Wowi locations offer world-famous Hawaiian coffee, a line of Kona espresso and cappuccino drinks, a full line of genuine island apparel and other lifestyle goods, as well as the classic that made Maui Wowi Hawaiian famous since 1983: its all natural, fresh fruit smoothies.

Be a "Banana Booster"
Maui Wowi Hawaiian encourages everyone to add their support to the CHLA Toy Drive by becoming a "Banana Booster". As a "Banana Booster," you will receive updates on future fundraisers for Childrens Hospital Los Angeles as well as Maui Wowi special offers.

About Maui Wowi Hawaiian
Maui Wowi Hawaiian is the only Franchise that offers authentic, natural Hawaiian products, fresh-fruit smoothies, blended Hawaiian coffee beverages, and genuine Hawaiian lifestyle stuff. Founded in 1983, Maui Wowi Hawaiian has experienced meteoric growth to include nearly 500 franchised units in its worldwide franchise ohana, or family. This earth-friendly company celebrates its Aloha Spirit by embracing the values of family, harmony and balanced living while striving to abide by the principles of sustainable living.

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