• Focus on a business that is growing today with strong potential for the future.
• Choose an industry that suits your personality, skills and comfort level.
• Calculate the initial investment and fee structure for start-up costs as well as total investment required.

• The maturity and success of the franchisor
• The support systems
• The technological systems
• Daily office support programs
• Future growth potential
  

Consider the non-medical in-home care industry for your new business venture.
The population of individuals age 65 and older numbered 35 million in 2000, an increase of 3.7 million or 12% since 1990. About one in every eight, or 12.4% of the population fall into this category. Over 2 million persons celebrated their 65th birthday in 2000 and have an average life expectancy of an additional 17.9 years. About 30% (9.7 million) of non-institutionalized older persons live alone. Furthermore, by the year 2030, the older populations will more than double to about 70 million.

About @WORK HelpingHands Services
@WORK HelpingHands Services is a nationwide franchise network of service providers supplying a variety of non-medical in-home care and/or service personnel to individuals who desire assistance. Our franchisees offer a wide variety of services under the four general headings of Daily Living Assistance & Senior Services, Personal Concierge, Homemaker's Services, and Parents' Helper. The @WORK corporate office combines its own entrepreneurial spirit and personal commitment to each owner/operator with an extensive support system that provides strong corporate assistance and training combined with office flexibility to insure your success.

The @WORK Commitment
One of the most important aspects of the @WORK network is the relationship between the Franchisee and Franchisor. We believe that maintaining a good relationship with our franchise owners is critical to their success. That belief is why we place such high emphasis on the standard of quality for the services, facilities, and personnel in each franchise operation. All of these elements combine to present a professional image to our clients and employees, an image that has core guidelines, but needs our constant attention.

Our open communication and meaningful relationships are what keep the system alive and vibrant. We must all be aware that through constant interchange of ideas and creative concepts we remain fresh and continue to grow.